{"title":"Mascara","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur best-selling all-in-one mascara that lifts, curls, volumizes, lengthens and separates lashes.\u003c\/span\u003e","products":[{"product_id":"everyday-perfection-mascara","title":"Everyday Perfection Mascara","description":"\u003cp data-mce-fragment=\"1\"\u003eWhy Everyday Perfection Mascara from ALL I AM Beauty?\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eA truly good mascara should do the work without effort. Everyday Perfection Mascara is perfect for those who want volume, length, curl, and separation—without compromise. It delivers instant effect while letting you control the intensity yourself.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eAs a best-seller and multiple award-winner, this mascara has become a favorite for its combination of performance, comfort, and long-lasting wear. A natural choice when you want lashes that hold their shape from morning to night.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eReasons to love Everyday Perfection Mascara\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eAdds volume and definition in a single sweep\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eEnriched with coconut oil and vitamin E to nourish and hydrate lashes\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eBuildable formula without weighing lashes down\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eStays put all day without flaking or smudging\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eSmooth application from root to tip\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eAward-winning and best-selling favorite\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eAbout Everyday Perfection Mascara\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eEveryday Perfection Mascara has a lightweight yet effective formula that gives visible volume and clear separation. It doesn’t clump or flake, leaving a clean, defined finish.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eThe mascara works equally well for a natural everyday look or when you want to build more intensity. One coat gives defined lashes with a soft finish, while multiple coats add depth and fullness—always with control.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eThe formula is designed to last all day, giving a mascara that doesn’t smudge or flake, leaving a perfect, long-lasting result.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eWhat makes Everyday Perfection Mascara unique?\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eWhat sets Everyday Perfection Mascara apart is that it delivers everything: volume, separation, curl, and lift—without compromise. It gives instant effect while allowing you to control the intensity. A mascara that delivers noticeable results without overpowering and is as reliable as it is easy to use. A mascara that does exactly what it promises—and does it exceptionally well.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eAwards\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e🏆 Styleby Beauty Heroes 2024 – Best Mascara\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e→ Read the reasoning at Styleby Beauty Heroes\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e🏆 Damernas Värld Best in Test 2024 – Best Versatile Mascara\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e→ Read the test at Damernas Värld\u003c\/p\u003e","brand":"Cetes Cosmetics AG","offers":[{"title":"Default Title","offer_id":42170467746009,"sku":"13","price":349.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/5602\/2433\/files\/everyday-perfection-mascara-all-in-one-award-winner.webp?v=1767880876"},{"product_id":"lash-sculpt-tubing-mascara","title":"Lash Sculpt Tubing Mascara","description":"\u003ch1\u003eWhy Lash Sculpt Tubing Mascara from ALL I AM Beauty?\u003c\/h1\u003e\n\u003cp\u003eLash Sculpt Tubing Mascara combines high-impact mascara results with smart 38°C tubing technology. The formula wraps around each individual lash and helps keep the mascara in place throughout the day without flaking or leaving dark marks under the eyes.\u003c\/p\u003e\n\u003cp\u003eThe result? Longer, fuller and beautifully defined lashes with visible lift and a sculpted finish.\u003c\/p\u003e\n\u003cp\u003eAnd the best part? When the day is over, there’s no need for eye makeup remover. The mascara removes easily with warm water at approximately 38°C.\u003c\/p\u003e\n\u003ch2\u003eReasons to love Lash Sculpt Tubing Mascara\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e38°C tubing formula that wraps around each individual lash\u003c\/li\u003e\n\u003cli\u003eDelivers length, volume and definition\u003c\/li\u003e\n\u003cli\u003eCreates a sculpted, separated lash look\u003c\/li\u003e\n\u003cli\u003eGives lashes visible lift\u003c\/li\u003e\n\u003cli\u003eBuildable formula for customisable intensity\u003c\/li\u003e\n\u003cli\u003eStays in place without flaking\u003c\/li\u003e\n\u003cli\u003eWon’t smudge under the eyes\u003c\/li\u003e\n\u003cli\u003eEasily removed with warm water at approximately 38°C\u003c\/li\u003e\n\u003cli\u003eNo makeup remover needed\u003c\/li\u003e\n\u003cli\u003eContains Copernicia Cerifera Wax and hyaluronic acid\u003c\/li\u003e\n\u003cli\u003eSoft, flexible formula\u003c\/li\u003e\n\u003cli\u003eOphthalmologically tested and suitable for sensitive eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProven Results\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e100% experienced that the mascara:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreated a sculpted effect\u003c\/li\u003e\n\u003cli\u003eCreated a defined lash look\u003c\/li\u003e\n\u003cli\u003eLengthened the lashes\u003c\/li\u003e\n\u003cli\u003eAdded volume\u003c\/li\u003e\n\u003cli\u003eGave visible lift\u003c\/li\u003e\n\u003cli\u003eMade lashes look visibly fuller\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e95% experienced that the mascara separated the lashes without clumping.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e90% experienced that the mascara stayed in place without flaking.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e90% experienced that the mascara did not leave marks under the eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eAbout Lash Sculpt Tubing Mascara\u003c\/h2\u003e\n\u003cp\u003eLash Sculpt Tubing Mascara is developed with film-forming technology that wraps around each individual lash to create its signature tubing effect. The result is long, full and defined lashes with visible lift – and a formula that stays in place throughout the day.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional mascara, the tubing formula can be easily removed with warm water at approximately 38°C. Once the lashes are thoroughly wet, the small “tubes” release from the lashes without the need for eye makeup remover.\u003c\/p\u003e\n\u003cp\u003eThe formula contains Copernicia Cerifera Wax, which contributes to the mascara’s structure and hold, as well as hyaluronic acid, known for its hydrating properties.\u003c\/p\u003e\n\u003ch2\u003eWhat makes Lash Sculpt Tubing Mascara unique?\u003c\/h2\u003e\n\u003cp\u003eIt’s the combination of wow results and 38°C tubing technology that makes Lash Sculpt Tubing Mascara a new mascara essential.\u003c\/p\u003e\n\u003cp\u003eThe buildable formula delivers length, volume, definition and lift while keeping the lashes separated for a sculpted finish. The tubing technology helps the mascara stay in place without flaking or smudging under the eyes.\u003c\/p\u003e\n\u003cp\u003eAnd when the day is over? Warm water at approximately 38°C is all you need to easily remove the mascara.\u003c\/p\u003e","brand":"All I AM Beauty","offers":[{"title":"Default Title","offer_id":54261931802947,"sku":"414","price":379.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/5602\/2433\/files\/lash-scupt-tubing-mascara.jpg?v=1793105839"},{"product_id":"the-espresso-eye-duo","title":"The Espresso Eye Duo","description":"\u003ch2\u003e\u003cspan\u003eWhy The Espresso Eye Duo from ALL I AM Beauty?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Espresso Eye Duo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines our award-winning \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePerfect Eye Pencil – Double Espresso\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with the new \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLash Sculpt Tubing Mascara\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for a warm, defined, and timeless eye look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe deep brown shade frames the eyes and provides soft definition without feeling as harsh as black. The Lash Sculpt Tubing Mascara completes the look with length, volume, and separation for sculpted, defined lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTogether, they create a complete eye look that can easily be adapted from natural everyday makeup to a more intense evening look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eReasons to love The Espresso Eye Duo\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Complete eye duo with mascara and eye pencil\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Deep brown shade for warm and soft definition\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Award-winning Perfect Eye Pencil – Double Espresso\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Creamy kohl pencil that can be worn sharp or smudged\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 38°C tubing mascara for length, volume, and definition\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Sculpted and separated lashes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Buildable intensity for both day and night\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Tubing formula that stays in place without flaking or smudging\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Mascara is easily removed with warm water\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Vegan \u0026amp; cruelty free\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eAbout The Espresso Eye Duo\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePerfect Eye Pencil – Double Espresso\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is an award-winning, creamy, and pigment-rich kohl pencil in a deep, matte brown shade. The formula glides easily along the lash line and provides soft definition that can be built up for the desired result. Wear it as a defined line or smudge it out for a softer, smoky effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eLash Sculpt Tubing Mascara\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a 38°C tubing mascara that wraps around each individual lash, providing length, volume, and definition. The buildable formula separates the lashes and creates a sculpted finish while staying in place throughout the day without flaking or smudging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTogether, the products create a balanced eye look where the deep brown pencil provides soft definition and the mascara highlights the lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat makes The Espresso Eye Duo unique?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe combination of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePerfect Eye Pencil – Double Espresso and Lash Sculpt Tubing Mascara\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e gives the eyes definition and contrast while maintaining a soft and elegant expression overall.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe deep brown pencil frames and highlights the eyes without the sharper feel of a black liner, while the mascara provides length, volume, and separation with a sculpted finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is a warm and defined eye look that is just as suitable for everyday wear as it is for the evening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eContents\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePerfect Eye Pencil – Double Espresso\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eAn award-winning, creamy, and pigment-rich kohl pencil in a deep, matte brown shade that gives the eyes definition and depth. Can be used along the lash line, in the waterline, or smudged out for a soft smokey eye look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eWinner of Styleby Beauty Heroes 2022 “Best Kohl”, Styleby Beauty Heroes 2023 “Best Eye Pencil”, and Damernas Värld Bäst i Test 2025 “Best Brown Kohl”.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLash Sculpt Tubing Mascara\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA 38°C tubing mascara that wraps around each lash and provides length, volume, and definition with a separated, sculpted finish. The buildable formula stays in place without flaking or smudging and is easily removed with warm water, approximately 38°C.\u003c\/span\u003e\u003c\/p\u003e","brand":"All I AM Beauty","offers":[{"title":"Default Title","offer_id":54716159623491,"sku":"415","price":549.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/5602\/2433\/files\/215_4c1940a6-7fde-4f37-9168-b374bad9ef4b.jpg?v=1787213304"},{"product_id":"the-perfect-lash-duo","title":"The Perfect Lash Duo","description":"\u003ch2\u003e\u003cspan\u003eWhy The Perfect Lash Duo from  ALL I AM Beauty?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Perfect Lash Duo combines Eyelash Curler Perfect Result and Lash Sculpt Tubing Mascara — two essentials for lifted, curled, and sculpted lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStart with Eyelash Curler Perfect Result to lift and shape the lashes, and follow with Lash Sculpt Tubing Mascara for length, volume, and definition. Together, they create a complete lash routine that provides a more open-eyed look and defined lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eAbout The Perfect Lash Duo\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEyelash Curler Perfect Result is designed to lift and shape lashes before mascara. It gives the lashes a natural curl and helps create a more open-eyed look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLash Sculpt Tubing Mascara is a 38°C tubing mascara that wraps around every single lash, providing length, volume, and definition. The buildable formula separates the lashes and creates a sculpted finish while staying in place throughout the day without flaking or smudging. At the end of the day, it is easily removed with warm water, approximately 38°C.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat makes The Perfect Lash Duo unique?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Perfect Lash Duo combines two steps to get more out of your lashes: curl and sculpt. Eyelash Curler Perfect Result lifts and shapes the lashes from the root, while Lash Sculpt Tubing Mascara wraps every lash to build length, volume, and definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is lifted, separated, and defined lashes with a sculpted finish — with a mascara that stays in place all day and is easily removed with warm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eContents\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003eEyelash Curler Perfect Result\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cspan\u003eAn eyelash curler designed to lift, curl, and shape the lashes before mascara. Gives the lashes a natural curl and helps create a more open-eyed look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eLash Sculpt Tubing Mascara\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cspan\u003eA 38°C tubing mascara that wraps around every lash, providing length, volume, and definition with a separated, sculpted finish. The buildable formula stays in place without flaking or smudging and is easily removed with warm water, approximately 38°C.\u003c\/span\u003e\u003c\/p\u003e","brand":"All I AM Beauty","offers":[{"title":"Default Title","offer_id":54756930158915,"sku":"422","price":599.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/5602\/2433\/files\/221.jpg?v=1787216860"}],"url":"https:\/\/alliambeautyshop.shop\/en\/collections\/mascara.oembed","provider":"All I AM Beauty","version":"1.0","type":"link"}